Marketing Portfolio

Jamie’s Floral Delights: Strategic Marketing Plan

A comprehensive marketing plan developed for a startup floral design and delivery company as part of SNHU's MS, Marketing Capstone. The project integrates market and competitive research, target market segmentation, financial forecasting and pricing strategy, integrated marketing communications, and implementation and evaluation planning. The strategy emphasizes market differentiation, customer acquisition and retention, relationship building, and sustainable growth

 Jamie’s Floral Delights: Marketing Strategy Presentation

An executive presentation of the Jamie’s Floral Delights marketing strategy, translating the comprehensive written plan into a concise visual overview of the research, analysis, strategic recommendations, and implementation approach. The presentation demonstrates the ability to synthesize complex marketing information and communicate strategic recommendations clearly for a professional audience.