Skills
Marketing
My marketing skill is grounded in formal training, established marketing models and decision tools, and systems-based thinking. I hold the Professional Certified Marketer (PCM) credential from the American Marketing Association and the Certified Digital Marketing Professional (CDMP) designation from the Digital Marketing Institute. My work draws on evidence-based marketing strategy, ethical practice, and consumer psychology, with particular attention to identity, context, and long-term brand development. Through advanced graduate study and certification-based application, I focus on translating research, data, and strategic models into clear, practical marketing decisions that support sustainable growth.
Coaching
My coaching work is grounded in formal training across career coaching, positive psychology, solution-focused coaching, and transformational coaching. I have coached individuals and teams both within and outside of workplace settings, supporting goal clarity, decision making, and sustainable behavior change. My approach integrates evidence-based coaching methods with an understanding of individual context, systems, and role demands, allowing coaching to remain practical, reflective, and adaptable to real-world conditions.
Training and Development
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Program Evaluation
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Organizational Development and Change Management
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